Having studied English Literature at university, Sofie was prepared for everything and nothing. She launched into the 80s as a political activist – working variously in the civil service, national newspapers, printing and advertising – the job was immaterial so long as she could better understand the human condition, build collective action against injustice and convince her colleagues to have the confidence to take on the world.
In the 90s, having accidentally acquired some skills, Sofie became Advertising Manager at The Royal Opera House and subsequently the Head of Sales, initially maximising advertising revenue and then increasingly establishing partnership deals and developing sponsorship packages as well as heading up the Box Office management team. She discovered she was a hopeless manager but fell in love with the power of story-telling as well as with the very clever scenic artists, prop makers, wig makers, wardrobe mistresses, stage crew, orchestra, chorus, directors, actors and everyone who made the magic happen. She stayed for ten years and became the first female Branch Secretary of the Royal Opera House BECTU Union Branch.
In the noughties, Sofie left the Royal Opera House to become a freelance fundraiser and started her own company, Theatre Partnerships, with the aim of raising awareness and funds for off-West End and fringe theatres. She worked part-time for music agents Askonas Holt, advertising agency Hart Advertising and media and entertainment union BECTU.
With the invaluable help of co-founder Diana Jervis–Read, Sofie launched a new listings website, OffWestEnd.com, which not only listed over 100 independent theatres in one place for the first time but launched The Offies (The Off West End Theatre Awards) in 2010 and brought together an increasing number of commercial, charity and celebrity partners in a mission to support this extraordinary coral reef of excellence and innovation, submerged under the froth and fuss of the glitzy mainstream.
By the tensies, Sofie and Diana were making plans to hand over OffWestEnd.com to a new team and did so in 2017, just after the tenth anniversary of OffWestEnd.com. Sofie is now dedicating herself to building up the charitable work of Off West End Plays & Playwrights and also hoping to be a published novelist on the side.